SSL Certificate? What is that? What exactly can a certificate do for my website? Why is it called an SSL? It almost sounds like an exotic German car or something! Well, the fact of the matter is that SSL Certificates are essential to every online business, and if your website doesn’t have one you are putting yourself and your visitors at serious risk! This article is here to tell you why you need an SSL Certificate and what exactly they do. Want to know more about SSL Certificates? Well you’ve come to the right place!
What Exactly is an SSL Certificate?
An SSL (Secure Sockets Layer) certificate is a digital certificate that authenticates the identity of a website and encrypts the data that users provide or receive on your website. Encryption essentially scrambles data into undecipherable formats that can only be returned to a readable format with the proper decryption key. This includes any type of input field that may appear on your website such as: login information, search engines, web-based forms, payment information, addresses, phone numbers or any other types of personal information.
With the threat of identity theft and the fear of cyber hacking these days, SSL certificates are becoming the go to for online businesses to protect themselves and their clients.
What An SSL Certificate Does For Your Online Business.
Let us get into a few of the details that make SSL certificate special and essential for your online business. Typically, when a visitor clicks on your website, their web browser tries to connect to your website’s HTTP address.
If your website does not have an SSL Certificate installed, then any information or data that is generated when visitors interact with your website is then transmitted over the Internet via a plain text file. Meaning anyone with the know-how can read or access you and your visitor’s data.
Again, if your website is not equipped with an SSL certificate and one of your potential clients are typing in their personal data, you have just put your client at risk for fraud or theft! This is not an ideal way to start a fruitful long-term business relationship!
How Does an SSL Certificate Work?
For the folks that would like even further details. We have listed out the steps that visitors and websites go through when interacting with your website.
First, when the visitor clicks on your website, their web browser connects to your website’s HTTPS address (a HTTP address coupled with an SSL certificate). The web browser will then ask your website to identify itself using its respective SSL certificate.
In response to this, your website will then send the web browser what is known as its public key. This public key is one of the main features that make SSL certificates great!
The web browser will then validate your site’s public key using a list of Certificate Authorities (CA), these are the entities that issue SSL Certificates. This step ensures that your site’s public key is still valid and has not expired.
Once the web browser has verified your website’s SSL certificate, it then creates an encrypted session key and sends it back to your website.
Your website will then decrypt the session key using its private key and send a verification message back to the web browser. Which is another major aspect of an SSL certificate.
After going through this process now both the web browser and your website can interact using the encrypted session key while the visitor is accessing your website. The visitor’s entire session with your website is now encrypted. Meaning, that any data that is sent or received during the session will now be protected.
This seemingly complicated process is important to keeping both you and your visitors protected as they navigate through your website. All of which take place in a matter of nano seconds! Pretty impressive, huh?
How an SSL Certificate Will Help Your Online Business.
As a website owner, part of your job is to provide visitors with a safe and reliable way to navigate and interact with your website. Just as a physical store or mall may have security guards and camera’s an SSL certificate makes sure your website is a safer place for both you and your visitors!
Once you have an SSL certificate installed, visitors accessing your website will then notice a lock symbol or a green bar when they visit your website. These tiny symbols let your visitors know that your website is secured and is to be trusted. It also sends your visitors the subtle message that you value both their safety and online privacy.
If visitors do not see the lock symbol or the green bar on your website, then there is a good chance they will not trust you and your website. As a result, they may potentially take their business elsewhere. Buying a new watch or purse is not worth the anxiety that comes with potentially handing over personal information to an unsecure website. That is why as a website owner its very important for you to register an SSL certificate. Spending a few dollars on these certifications will cost you and your business far less in the long run than it would by not having them!
Other Side Effects Of Going Without An SSL Certificate
Even if your visitors are not sending or receiving any data to or from your website; Google the master of all search engines still expects your website to have an SSL certificate. Yep, you read that right! You will face some consequences and repercussions from the search engine masters themselves if your website is not equipped with an SSL Certificate. If you would like for your website to have a high search ranking, you need to get an SSL certificate point blank period! Regardless of your target audience or what kind of content you’re hosting an SSL Certificate is essential!
What’s that? You don’t care about your websites google ranking results? Well think again because the search engine masters take it a step further by flagging any websites being browsed in google chrome that
So, What’s Next?
Now that you know a little bit more about SSL Certificates it is now important for you to apply this newfound knowledge! SSL Certificates are certainly not free. They vary in price and have different uses. Through our Oyedigitalhost.com website, website owners can now purchase a variety of SSL certificates for their online business needs. These SSL Certificates range from the basic (RapidSSL Certification) to the more complex (GeoTrust True BusinessID with EV). These SSL certifications vary in price and come with a variety of payment options, from monthly all the way to triennially. Don’t know how to set up an SSL Certificate? Don’t worry! All SSL Certificates purchased through Oyedigitalhost.com come with installation included. Also, all websites purchased through OyedigitalServices.com come with 1 free year of a RapidSSL Certificate. So, what are you waiting for? Act now to start protecting your online business and its visitors!